Wednesday, October 9, 2024
Madison Marriott West, Madison, WI
9:30AM-3:30PM
The 2024 Sales Seminar is now an add-on to our Fall Conference & Exhibits. 

The one-day B2B Sales seminar has been developed to allow you to discuss the latest insights and techniques that will help you improve your company’s B2B sales strategy (or help you develop one) and increase your company’s revenue. The seminar will primarily be a moderated open forum with specific topics and a few different moderators. This will allow all participants to share ideas and openly discuss the issues facing B2B sales teams in rural markets.

We will will start with an overview of the telecommunications industry in rural areas to help understand the “why” behind developing or improving your B2B sales program. We will explore the unique challenges and opportunities that rural providers face, and how these factors can impact your sales efforts.

As we delve into the key principles of effective B2B sales, we will discuss:

• The importance of building strong relationships with your clients
• How to identify customer needs and pain points, and how to craft a compelling value proposition that addresses their concerns.
• Lead generation and prospecting,
• how to identify and prioritize high-value prospects
• Use of data and analytics to drive your sales strategy
• Finally, everyone’s favorite - The ups and downs of commissions.

Please join us for this fun day of learning and networking with your peers in the rural telecom industry.

See a detailed list of topics here.

Details:

• WSTA Members only
• $75 registration fee
• Space is limited to 45 people
• Continental breakfast and lunch is included

*Online registration closes on Oct. 2nd
**Members must login to receive rates.

Register below!

WSTA 2024 Sales Seminar 

Late Registration and Cancellation Policy 

• On-site registration will be available for additional exhibitors with a 15% onsite registration fee added. 
• Cancellations before 9/30 receive a refund minus a $25 Service fee. 
• Cancellations after 9/30 before 10/4 receive a 50% refund
• Cancellations on or after 10/4 forfeit the entire registration fee.