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WISCONSIN STATE

TELECOMMUNICATIONS ASSOCIATION

Marketing Seminar


January 27-29
Kalahari Resorts, Wisconsin Dells

Schedule Overview

Agenda

Monday, January 27th 2025

6:00 PM - 8:00 PM
Meet & Greet Event
Drink Tickets & Heavy Appetizers Provided

Tuesday, January 28th 2025

8:00 am – 10:00 am

Registration/ Continental Breakfast 


9:00 am – 10:30 am
AI in Sales and Marketing-Heather Ferguson
Heather Ferguson will talk about the latest AI-driven strategies and tools that boost overall sales & marketing performance.


10:45 am – 11:45am

Mission Marketing-Bella Goose Coffee

Bella Goose Coffee


11:45 am – 12:15 pm

Sponsor Speak
This session will feature brief presentations from our event sponsors, where they will share insights into their innovative solutions and how they can help us drive success.


12:15 pm – 1:00 pm

Lunch


1:00 pm – 1:30 pm

State of the Industry and Session Directions

During this session we will discuss current USF challenges and why independent providers need sales and marketing now more than ever.


1:30 pm 3:15 pm

Sales Breakout/Marketing Breakout

Participants will explore the unique challenges and opportunities faced by sales and marketing teams in the broadband industry.


3:15 pm 4:00 pm
Sales/Marketing Ideas-How to Make Your Sales and Marketing Team Stronger
We will come together to discuss key takeaways from the Sales/Marketing Breakout session, as well as ideas for working together and becoming a stronger team, and where the market is going.


6:00pm
Dinner at the Del Bar

We will take a head count and make reservations before lunch break. This is not included in the conference fee.


Wednesday, January 29th 2025

8:00 am – 10:00 am
Continental Breakfast


9:00 am – 9:30 am

What We Can Do for You!

This session will feature brief presentations from our event sponsors, where they will share insights into their innovative solutions and how they can help us drive success.


9:30 am –11:00 am

What is New and What Do You Do?

Participants will share their key strategies and successes, offering insights into what has worked and what challenges they’ve faced.


11:00 am – 12:30 pm

Closing Keynote

Brittany Meoska - Live With Intention: Refocus on What You Can Control to Better Manage Your Energy.

Registration Information

  • Early Bird until 1/3/2025  $200
  • Regular Registration 1/4/2025-1/20/2025 $220

*Online registration closes on January 20, 2025. Extended to January 21st. 

Refunds for cancellations before January 13, 2025 will be subject to a $25 processing fee. Cancellations between January 13, 2025 and January 20, 2025 receive 50% of the registration. No refunds for cancellations after January 20, 2025.

Register Here

Sponsorships

Add a sponsorship to your event registration or sign up separately as a sponsor below.

Sponsorship Registration


Accommodations

Book your room here. Special rates available until December 28, 2024.


Questions?
Reach out to events@wsta.info for assistance

Thank you to our 2025 Sponsors!

Lunch and Cocktail Sponsor



Lead Sponsors







Support Sponsors











CONTACT US

Wisconsin State Telecommunications Association

1502 W Broadway, Suite 102

Monona, WI 53713

Phone: 608-256-8866

admin@wsta.info

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